Cabinet Dealer Achieves Great Results from JP Innovation Organic Houzz Optimization Program

 

Kitchen and bath designer, and cabinet dealer, utilizes JP Innovation enterprise Houzz organic optimization program offered by cabinet manufacturer to dominate searches on Houzz in their local markets achieving numerous #1 profile rankings with no cost from Houzz.

THE RESULTS

28 #1 Organic Profile Rankings

Dealer dominates all local markets

126% Increase in Organic Impressions

Utilizing JP Innovation Optimization Program

100% Increase in % of Organic Profile Views

Utilizing JP Innovation Optimization Program

5 Sales From Houzz 

In 2017

Wanting to achieve better marketing results from Houzz, this dealer participated in the JP Innovation Houzz Organic Optimization Program offered through a cabinet manufacturer.  This cabinet dealer understands the value of using Houzz for marketing but was not satisfied with the results that they were achieving from only paying Houzz as part of the Pro+ advertising program.

Learning how to increase organic results

This dealer participated in the JP Innovation Houzz Organic Optimization Program.  Their desired goals were to generate leads from increased exposure that would result from having a more highly optimized Houzz profile.

 

The program helped the dealer be more efficient in utilizing Houzz because of the “prioritized action reports”.  These reports, along with the step-by-step assistance from JPI, helped this company work more efficiently in optimizing their Houzz profile so that it would maximize the organic exposure that this company would receive on Houzz for their profile and photos.

 

This dealer benefitted from having a more highly optimized profile and projects.  They were able to increase the numbers of people finding thier photos and projects as well as being able to dominate searches for professionals by attaining numerous #1 profile rankings organically.

OVERVIEW

Kitchen and bath designer and custom cabinet dealer participates in manufacturer-approved JP Innovation Houzz Organic Optimization Program.

 

CHALLENGE

Cabinet dealers desires to dominate searches on Houzz for all of their markets.  Cabinet dealer was a Pro+ Houzz user and they did not dominate searches for professionals on Houzz.  They needed to increase their organic (unpaid) profile rankings so that they would be listed higher than their competition.

 

SOLUTION

Enterprise Houzz Marketing Platform
Houzz Organic Optimization Program

“Our Houzz experience in general has grown exponentially since the JP Innovation Houzz Optimization Program began. It’s way easier getting feedback/information from Jim than it is our Houzz Pro+ Account managers. Results are immediate with the plan that Jim and his team detail for you to implement. You have to find and make the time to do it, but if you do the results are worth it. I’ve been spending about 5 hours a week on our Houzz account and it’s really paid off.”

Satisfied Dealer

Dominating Houzz searches

Once this dealer learned how to optimize their profile, in the JP Innovation Houzz Organic Optimization Program, they were able to instantly improve their profile rankings.  This was important as people can search the categories on Houzz and this company desired to be #1 for all of the local markets.

 

Ultimately, by having an extremely optimized profile their profile rankings continue to improve.  They now have more than 28 #1 profile rankings for searches in their category for all of their desired local markets.

Generating real results

Validating their successes and improvements in their effectiveness in Houzz marketing from their optimization efforts has been key to their success.

 

By participating in the JPI program they have not only achieved 28 #1 profile rankings but have also seen a 126% in their organic impressions and they have also had a 211% increase in people saving their photos to ideabooks.  They have also seen the frequency in which people contact them via Houzz increase generating more leads for them.

Other key stats:

  • They increased the percentage of organic impressions by 47.92%
  • They increased the number of organic impressions by 126%
  • MoM they increased their impressions by 90%
  • They increased the percentage of organic profile views by 100%
  • They increased the number of organic impressions by 21.70%
  • Their “add to ideabooks” have increased 211%
  • They have had a 295% increase in the number of people following them

The best stat: They made 5 sales this year from Houzz!

To learn more about how this company is utilizing the JP Innovation Houzz Optimization Program to drive more success and increase the effectiveness of their Houzz marketing contact us here.