Cabinet Dealer Improves Organic Profile Rankings from JP Innovation Organic Houzz Optimization Program

 

Kitchen and bath designer, and cabinet dealer, utilizes JP Innovation enterprise Houzz organic optimization program offered by cabinet manufacturer to improve their profile rankings for searches on Houzz in their local markets achieving numerous #1 profile rankings with no cost from Houzz.

THE RESULTS

Numerous #1 Organic Profile Rankings

Dealer improves all organic rankings

683% Increase in % of Organic Profile Impressions

Utilizing JP Innovation Optimization Program

210% Increase  

In % of Organic Profile Impressions

Wanting to achieve better marketing results from Houzz, this dealer participated in the JP Innovation Houzz Organic Optimization Program offered through a cabinet manufacturer.  This cabinet dealer understands the value of using Houzz for marketing but was not satisfied with the results that they were achieving from only paying Houzz as part of the Pro+ advertising program.

Learning how to increase organic results

This dealer participated in the JP Innovation Houzz Organic Optimization Program.  Their desired goals were to generate leads from increased exposure that would result from having a more highly optimized Houzz profile.

 

The program helped the dealer be more efficient in utilizing Houzz because of the “prioritized action reports”.  These reports, along with the step-by-step assistance from JPI, helped this company work more efficiently in optimizing their Houzz profile so that it would maximize the organic exposure that this company would receive on Houzz for their profile and photos.

 

This dealer benefitted from having a more highly optimized profile and projects.  They were able to increase the numbers of people finding thier photos and projects as well as being able to dominate searches for professionals by attaining numerous #1 profile rankings organically.

OVERVIEW

Kitchen and bath designer and custom cabinet dealer participates in manufacturer-approved JP Innovation Houzz Organic Optimization Program.

 

CHALLENGE

Cabinet dealers desires to dominate searches on Houzz for all of their markets.  Cabinet dealer was a PRo+ Houzz user and they did not dominate searches for professionals on Houzz.  They needed to increase their organic (unpaid) profile rankings so that they would be listed higher than their competition.

 

SOLUTION

Enterprise Houzz Marketing Platform
Houzz Organic Optimization Program

Improving Organic Profile Rankings

Once this dealer learned how to optimize their profile, in the JP Innovation Houzz Organic Optimization Program, they were able to instantly improve their profile rankings.  This was important as people can search the categories on Houzz and this company desired to improve their rankings for all of their target markets.

 

This company identified 16 key local markets.  Prior to optimizing their profile, they only had 4 top 10 profile rankings and no #1 profile rankings.

 

After optimization of their profile they had 15 top ten profile rankings with 13 in the top 5 and 9 #1 profile rankings.  All from organic optimization.

Generating real results

Validating their successes and improvements in their effectiveness in Houzz marketing from their optimization efforts has been key to their success.

 

By participating in the JPI program they have achieved incredible improvements in their organic exposure.

  • 210% Increase in % of Organic Profile Impressions
  • 683% Increase in # of Organic Profile Impressions
  • 152% Increase in Total Profile Impressions
  • 178% Increase in # of Organic Profile Clicks

 

To learn more about how this company is utilizing the JP Innovation Houzz Optimization Program to drive more success and increase the effectiveness of their Houzz marketing contact us here.